Public Radio Programming Conference 2011
August 22nd, 2011 by Phil JohnsonAttention fans of metrics and crab cakes: I’ll be speaking at the PRPD‘s upcoming Public Radio Programming Conference in Baltimore. Specifically, I’ll be taking part in the following session:
Digital Media Metrics: Making Sense of it All
In the digital world we can count almost anything, and in many cases the numbers can be overwhelming: page views, visits, visitors, time on site, bounce rates, click paths and the list goes on. So where do you focus? Where do you put energy? This session will look at smart metrics vs. dumb metrics, and it will focus on the most important question: what should you count and why? More than just a primer on digital metrics, this session will help you devise a strategy to move from tracking digital metrics to being a digital analyst. And learn fascinating streaming trends from SoundExchange reporting.
Mike Reszler – Managing Director of Digital Strategies & Content, APM &MPR
Phil Johnson – SoundExchange Reporting Project Manager, NPR Digital Services
This session will be during the first set of breakout sessions, on Wednesday, September 21 at 11:00am (consult the conference schedule for exact location). It should be an interesting and informative session; in addition to all of the great info that Mike will be sharing, I’ll be presenting some streaming metrics based on all that data you’ve generated and submitted for quarterly SoundExchange reporting.
NPR Digital Services will also have a booth at the conference, where I’ll be hanging out between sessions, so be sure to stop by to say hello, ask questions and enjoy our usual stellar offering of free candy! I hope to see many of you there.
While we’re on the topic, don’t forget, the deadline to submit your Q3 2011 SoundExchange data (covering July 1 through September 30) to us at NPR DS is Friday, October 7.